Social media is continuously advancing along with the changes in habits and platforms; what greatly worked a few months ago might not get you the same results now. Isn’t it just the nature of social itself, is it?
Now is the time to step back, reflect and refocus your business approach to social media for the year ahead.
Here are the key social marketing trends for you to keep an eye on that will help you to stay ahead of the curve:
1. Video content
Did you know that 6 out of 10 people would rather watch online videos than television?
Video content is no new trend and it may not even come as a surprise to you that video remains and continues to be the best performing digital content type that doesn’t just drive the most views but also generates the most engagements among any other digital posting option.
YouTube, after all, is ranked the second most popular website after Google. And as most social media users utilize their mobile phones to browse the world wide web, mobile consumption rises by 100% per year with 55% users view online videos every day.
So, if you are able to make video content as part of your digital marketing strategy, now is a great time to focus on building that content and ramp up your social media game.
2. Active, Engaging and Social
If you think that all it takes to gain social media traction is to update it on a regular, then it really is the time to step up your game. There are a lot of brands out there who have a huge following but lagging behind their engagement with their audience. Ignoring or simply not taking the time
to interact with your audience is never the way to go.
A huge chunk of a meaningful experience on social media is the way that businesses or brands engage with their audience. While uploading or sharing posts that you believe will fascinate your audience is part of keeping your social media presence abreast, you also need to encourage and cultivate interactions that are more than a simple like or share.
Through engaging with your audience and actively listening to them, you can gain control how your brand is viewed and spoken about online.
The rise of fake influencers has paved the way for brands to rightfully put them under a microscope with a great sense of scrutiny.
And while influencers aren’t going anywhere this 2020, micro-influencers are becoming more sought after compared to their macro-influencer counterparts.
Frame Social Media assists Corporates, Marketing Agencies and Entrepreneurs by taking over the time consuming tasks of crafting images, writing engaging copy, hashtag research and scheduling social media posts. We are marketing, copy writing and graphic design professionals. Our clients can send us their monthly / quarterly or even annual marketing strategy or calendar and we curate posts in relation to your marketing goals / product launches / industry changes in line with their brand image and voice.
We also have a 7 day obligation free trial to ensure we are the right fit before signing up. Contact us today!
Founder of Frame Social Media, Clara Cassidy, is a marketing professional who enjoys learning and teaching about anything marketing, business and of course social media.