It is common knowledge to all of us that social media users are continuously increasing worldwide. But, just to have a clearer insight about it, Statista reported a whopping 3.6 billion users of social media in 2020 and it is projected to increase to 4.41 billion in the next five years.
Due to the popularity of social media, it has become a cost-effective strategy and opportunity for businesses to market their products and build relationships with consumers. Danielle Landero of StraightArrow stated that the most common misconception about social media marketing is that it is as easy as having a Facebook account.
As you are likely aware, social media marketing is more than just advertising your products on Facebook, Instagram, LinkedIn or Twitter. It can only be effective if you can reach your target market with attractive images and provide them valuable and engaging content.
Social media marketing is a complex and time-consuming task that requires graphic design and copy writing skills. Here are the reasons why it is best for you to outsource social media management for anyone from business owners, to Marketing Agencies and corporate Marketing Managers:
1. Your time can be spent doing what you do best
We all know that creating engaging content involves lots of photo editing and content writing. Hiring a social media marketing agency to do all the time consuming tasks for you gives you more time to focus on what you do best. Writing, editing, playing around with images, placing them on a grid to see which layout looks nicer, scheduling, creating hashtags, is all time consuming work that is necessary but also not the best use of your time.
2. It can give you access to expertise in social media
Another advantage of outsourcing social media management is that it allows you to get the assistance of social media experts who really specialize in social media marketing. Even as Marketing Manager, you might have spent your career writing strategic marketing plans and not delving into the ins-and-outs of social media. Also, these experts are knowledgeable of different strategies and techniques that are proven beneficial to your business and can share tips if you're not social media savvy.
3. It lets you be consistent
To ensure that your brand always maintains a social media presence and constant communication with your target market, you need consistency. Outsourcing social media marketing will let you have that consistency as most social media marketing agencies will post daily.
4. You can have a polished and professional social media platform even if you're not the creative type
Curating professional images can be difficult if you don't have a creative brain. By outsourcing you can have an aesthetically pleasing and professional looking social media presence without having to take a Graphic Design course!
Outsourcing social media marketing has lots of advantages. It saves your precious time, gives you access to social media experts and lets you be consistent.
Hopefully, these advantages will convince you to give it a try. After all, it will truly be beneficial to you and your business which makes it WORTH IT.
Frame Social Media assists Corporates, Marketing Agencies and Entrepreneurs by taking over the time consuming tasks of crafting images, writing engaging copy, hashtag research and scheduling social media posts. We are marketing, copy writing and graphic design professionals. Our clients can send us their monthly / quarterly or even annual marketing strategy or calendar and we curate posts in relation to your marketing goals / product launches / industry changes in line with their brand image and voice.
We also have a 7 day obligation free trial to ensure we are the right fit before signing up. Contact us today!
Founder of Frame Social Media, Clara Cassidy, is a marketing professional who enjoys learning and teaching about anything marketing, business and of course social media.