5 Common Mistakes When Marketing On Facebook

Introduction: Spotting the difference between right and wrong
Marketing on Facebook may seem like a walk in the park. After all, we’ve all been on Facebook for as long as ten years and have used it virtually everyday. So what’s not to know? We’ve seen it all.
 
Wrong.
 
Applying Facebook to your marketing needs have a number of specific unwritten rules that need to be considered in order to be effective. Beyond the effectiveness of your posts, there are also a number of practices that one should stay away from if you want to actually build your network, and business.
 
What Not To Do
Below is a list of the 5 most important mistakes that are commonly made. Make sure you avoid these if you want to have a successful Facebook page. 

1. Seperate Your Profile From Your Business - Do not use your personal profile to market your business. Profiles have no analytics and you will not be able to see the much needed information of engagement and without this, it would be impossible to detect if your strategies are working or not.
2. Do Not Post URLs That Are Shortened - We understand that it is the current trend now to use third-party tools like Tweetdeck in order to shorten lengthy URLs for sites like Twitter. But did you know that a study was conducted wherein it was concluded that full length URL’s actually get clicked on three times more? (https://www.dummies.com/business/marketing/social-media-marketing/10-common-facebook-marketing-mistakes-and-how-to-avoid-them/)
3. Posting At The Right Time - This may not seem as obvious at first, but keep in mind that most people have full time jobs that keep them off Facebook for the most part of the week day. If you are having a hard time posting at the most appropriate time, which is either early in the morning or early in the evening, you can use a tool called Post Planner that will allow you to schedule your posts.
4. Do Not Say Too Much - There’s a reason why Twitter is such an effective site and application. People tend to live lives in hyperspeed these days and no longer have the same attention span that they used to have a few decades ago. So only say what makes perfect sense and leave the rest out of it.
5. Comments Are Your Friends - It is vital to keep in mind that anyone who goes through the trouble of leaving a comment, deserves your attention as well. Facebook pages that consistently ignore comments end up become ignored pages themselves. Your fans want to be heard and if they don’t receive that contentment, they are going to look for it somewhere else.

 
Conclusion: Facebook is your friend, treat it right
Marketing your brand on Facebook may be one of the smartest business moves you can ever do. There are literally millions of people all around the world who use Facebook for even up to a few hours in a single day. However, a word to the wise, use it appropriately.

​We listed 5 common mistakes that may seem simple but could be detrimental. So take note of these and enjoy long and prosperous business relations with your clients through Facebook. 

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