Most marketers have not associated social media with sales. After all, no one really buys products or services because of a social media post, right? WRONG.
Your social media can be a gold mine for leads. If you’re all suited up to move beyond brand awareness and engagement, then lead generation is the next step for you. Collecting leads is a good move to identify those who are interested in your brand, products or services and keep in touch with potential customers.
Whether you are new to social media leads or have used social media before as a lead generation tool, it's safe to say that social media has become a part of every marketer’s strategy nowadays—it is cost-effective and produces results. To put it simply, social media lead generation is the way to go.
Not that convinced? Here’s a list of stats to prove how effective it can be:
1. Social media marketing has reduced costs for 45% of businesses (Sprout Social)
2. Revenue increased for 24% of businesses when they utilized social media for lead generation (Sprout Social)
3. 59% of marketers worldwide used social media to improve lead generation quality (Ascend2 “Strategies, Tactics and Trends for Lead Generation Quality”)
So, “how?” you may ask.
We’ve come up with a list to help you rev up the engine for your next lead generation campaign using social media.
Pick the correct social media channel
Before anything else, you might be asking yourself what is the best social media platform to use for lead generation? A lot of marketers think that Facebook is the correct platform due to its staggering number of monthly active users—but that’s not always the case. For B2B, 44% have generated leads through LinkedIn, while 39% have done it through Facebook. Twitter comes in third with 30% (Source: LinkedIn).
So, the answer is simple—focus on the channel that your customers or target audience use. Fish where the fishes are.
Rhink about lead generation as a tool to gather intelligence on your customers rather than think of it as selling—it’s bringing people into your sales funnel.
Prior to starting a campaign for lead generation, make sure you are familiar with the demographics of the different platforms. If they line up with your target market, then you're on the right track.
Optimize your profile
Make sure everything is in place prior to collecting leads organically.
Is your complete contact information there?
Do you have a link in your bio or social media page?
Do you have a call to action in place?
These questions will help you check the basics and incorporate them on your pages to ensure your profile acts as a bridge for your customers to get in touch with you, sign up, shop, and more.
Personalise your offer
Personalising your offers can make substantial contributions on your campaign. In fact, according to MediaPost.com, most marketers are putting personalization first when it comes to improving the quality of their leads.
You can run separate campaigns for different audiences so it resonates more with them than creating a campaign that targets your audience all at once.
Remember, your strategy should always line up with your marketing goals and the audience you’re trying to reach. Plan your attack thoroughly from beginning to end. Once you find an approach that works, change the theme, update, and repeat. Double down on what works, and you’ll have yourself a
proven lead generating machine.
Frame Social Media assists Corporates, Marketing Agencies and Entrepreneurs by taking over the time consuming tasks of crafting images, writing engaging copy, hashtag research and scheduling social media posts. We are marketing, copy writing and graphic design professionals. Our clients can send us their monthly / quarterly or even annual marketing strategy or calendar and we curate posts in relation to your marketing goals / product launches / industry changes in line with their brand image and voice.
We also have a 7 day obligation free trial to ensure we are the right fit before signing up. Contact us today!
Founder of Frame Social Media, Clara Cassidy, is a marketing professional who enjoys learning and teaching about anything marketing, business and of course social media.