There are no longer any considerations on whether businesses should invest in social media marketing. Every business needs to have a social media presence.
If you’re not convinced, know this: there are over three billion people from all over the planet who are engaged in social media monthly. Surely with that many people, it must be more than a trend and more likely, a marketing tool that is not about to go anywhere anytime soon.
The best part about social media is that you don’t need to spend years studying it, or even know search engine optimization, or keywords; anyone can create a social media account right now and begin connecting and communicating with their target market and customers, and marketing their products.
Reaping The Benefits Of Social Media
Let’s discuss just a few of the reasons that make it not only important for your business, but in all honesty, essential:
1. Social media builds awareness - if your potential customers don’t know about you, there’s no way for them to become your customers. Social media allows businesses to be seen and gives them various opportunities to be marketed in order to reach specific target markets. Let’s not forget that building multiple social media accounts will cost you zero dollars.
2. Businesses are given the opportunity to showcase their authority - let’s not dumb it down, customers know much more than we think they do and are now able to discern more thoroughly than in the past. By creating a well thought of, engaging, and informative social media account, your customers, both old and new, will know that you speak with knowledge and authority and they will in turn trust you and may turn into customers.
3. An opportunity for authenticity - let the personality of your brand shine through the images that you post on your social media accounts. Understand that you have a voice and that you speak a certain language, use that power to talk to your customers and show them something that will touch them now that you have the power to step away from dry and boring messages that look like you’re just trying to make a sale.
Applying What You Now Know
Understand your audience as you best can and find the tone of how you speak that makes them listen. Study the photos and videos that catch their attention. Encourage your audience to engage with you and offer the support that they need now that they can speak to you directly as opposed to having to go through the answering machine of your customer service.
With some care and practice you’ll soon find yourself growing and will see that there are many marketing campaigns that can be run through your social media account/s.
Social media is a powerful force that can help your business so give it the respect it has earned and watch it do wonders for you!
Need help? Frame Social Media specialises in assisting start-ups, small to medium businesses and corporates to have a social media presence.
We take the time to understand your business and brand image before we source content, photos and articles and post daily across your social media platforms.
Our packages are priced to be as affordable as possible.
Take advantage of our 7 day obligation free trial to see if our service meets your expectations!
Founder of Frame Social Media, Clara Cassidy, is a marketing professional who enjoys learning and teaching about anything marketing, business and of course social media.