Is it just me, or does it feel like there’s a tool for almost anything these days? It can be so overwhelming to know what tools are right for your business and which ones are worth investing in, so I’ve put together my shortlist of just a few of social media tools we love to use here at Frame Social Media.
If you haven’t heard of Canva, you’ve been seriously missing out!
Ever wondered how people make gorgeous images overlaid with text and their logo? Or managed to resize the same image to suit dimensions across several social media channels?
Chances are they’re using Canva.
Created by Melanie Perkins from Perth, Canva has taken the world by storm and it’s not hard to see why.
With limited (or even zero!) graphic design skills, you can use Canva to create images and gifs for your social media channels, plus all sorts of other things like logos, invitations, email headers, resumes, book covers and more.
Best thing is, they have a free version and a paid version. The paid version is well worth the annual fee of less than $120 (US dollars) so if there’s room for one paid social media tool for your business, Canva is an excellent choice.
Got a Facebook page for your business? Then you need to be checking your Facebook Insights.
This tool gives you an insane amount of data on your page, your followers and the engagement you’re getting on your posts (which is what Facebook is all about these days).
Use Facebook Insights to discover which posts are performing best, where your likers are in the world, what time they’re online, and even how your competitors’ pages are performing!
Facebook Insights are completely free to access so don’t ignore this treasure trove of data which will help you plan your social strategy.
Video is where social media is at this year. If you aren’t using video for your business, you’re probably missing out on reaching your audience when it matters most.
Original videos outperform shared ones by miles, so if you’ve been relying on just sharing videos, you’re outta luck.
But it’s hard to make great videos right? I mean, you have to film and then edit to make it all fit together and flow, and that’s just so tricky if you don’t have the right skills and tools.
Enter Wave Video.
You can use Wave Video to create branded videos for your social channels or for your website.
Their free version is worth signing up for so you can play around with how to edit videos for your business. But you can’t add your own logo or watermark in the free version.
The paid packages start from $99 (US dollars) per year, but often you get really great deals and can pick up an annual plan for just $9 – so keep an eye out for any promos or discount codes (usually from affiliates or during the Black Friday sales).
If you’re wanting to keep track of what content is getting attention and shares, then you need BuzzSumo in your life.
It’s not a cheap social media tool by any means, but what it can do for your social media strategy is phenomenal.
BuzzSumo allows you to discover what content is being shared and what influencers are trending. You can search for specific topics or content or you can use it to monitor your competitors by entering their website URL.
The information you can see is very limited if you don’t have a paid plan, and the cheapest one starts at $948 (US dollars) annually. But if you can afford it and take your content and social media strategy seriously, it’s worth investing in this social media tool for your business.
Just like Facebook Analytics, you can get heaps of useful information from Instagram Analytics.
The only requirement to access this data is that you need to have a business account, not a personal one.
Some people say business accounts get less reach than personal ones, but this isn’t a proven fact, and even if it was true, the benefits of having a business account in Instagram far outweigh the negatives.
With this social media tool, you can discover how many times your profile has been visited, how many accounts you’ve reached, how your posts have performed, plus insights into your audience (including their location, age and gender).
When it comes to social media tools for Pinterest specifically, the one that is always mentioned is Tailwind.
You can use Tailwind to pin to multiple boards at the same time, bulk upload your pins and schedule pins as well. It even recommends when to schedule your pins based on when your followers are online.
It also includes a hashtag lists, and a drag and drop calendar which will make your scheduling as easy as pie.
The browser extension for Tailwind is equally handy – it means you can easily create multiple posts from any website with just one click.
You can sign up for a free trial and paid options are $15 per month or $120 annually (US dollars).
One of the leading social media tools, Buffer should be on your list of tools to use for social media scheduling.
You can plan and schedule content to multiple platforms in Buffer, and posts will automatically publish at your specified times.
You can schedule posts for Facebook pages and groups, Instagram accounts (personal or business accounts), Twitter profiles, and LinkedIn profiles and pages. If you’re on a Pro or Business plan, you can also add Pinterest boards into the mix.
Like Tailwind, it has its own browser extension as well, allowing you to create content for your social channels while spending time online.
And that’s my round up of some of my favourite social media tools! What are some social media tools that you love?
If you need someone who can find the right social media tools to manage and grow your social following, speak to us today.
Frame Social Media specialises in assisting start-ups, small to medium businesses and corporates to have a social media presence.
We have a range of social media management packages, priced to be as affordable as possible for businesses just like yours.
Take advantage of our 7 day obligation free trial to see if our service meets your expectations!
Founder of Frame Social Media, Clara Cassidy, is a marketing professional who enjoys learning and teaching about anything marketing, business and of course social media.