As a business owner, I know you’ve probably got a whole heap of things on your to-do list.
From conversing with clients and balancing your books to updating your website and, oh yeah, actually doing the work, it can sometimes seem like there are never enough hours in the day.
So when you’re being told that your business needs a social media presence, you might be hesitant to add yet another thing to your already-full plate.
But hear me out.
Your business really does need a social media presence. And here’s why.
You Need To Hang Out Where Your Clients Are
Everyone is online and connected these days. Social media is one of the main ways people connect with each other. And not just friends and family, they connect with businesses and brands as well.
Having a social media presence on the channels where your clients, or potential clients, hang out is essential. Don’t feel like you need to be on Facebook, Instagram, Twitter, Snapchat, Pinterest and LinkedIn all the time though! Pick your channels wisely. Go for the ones where your ideal clients are hanging out and make sure you do those channels well.
Instagram released stats last year to show that 67% of Australian users between the ages 18-34 use Instagram to find new products, services, businesses or organisations.
Being present where your clients are means you’ve got the chance to appear in their news feed and remind them of your business, whether it’s with a behind the scenes organic post or a targeted marketing advert.
Keeping your brand front of mind with your clients is a key part of the buyer journey.
It Helps You Understand Who Your Ideal Audience Is
When you’ve got social media channels in place for your business, you’ll have access to an insane amount of data on your followers.
From where they live, what language they speak, and their age, to what day of the week they’re mostly coming to your page, what times they’re online, and way, way more.
All this data, combined with Google Analytics data from your website, can help to show you if your socials are attracting your ideal customer and what sort of content is resonating with them.
This information is so valuable and can help to inform your marketing strategies both online and offline.
People Will Check Your Social Channels As Part Of The Buying Process
People don’t buy immediately when they discover a new business (well, very rarely anyway).
I don’t know about you, but I like to suss out a business across the board before I’ll hit send on their contact form or place my online order.
I’ll search for them on Facebook and Instagram at a minimum, checking out how active they are and what sort of content they’re sharing.
If I come across two businesses, and one posts engaging content regularly and the other hasn’t posted anything for 6 months, guess which one is most likely to get my business?
Social Media Builds Trust, Authority And Recognition
Having active and well-managed social media channels will help your brand to build trust and authority.
If you’re constantly sharing news, helpful advice and interesting snippets from your niche, this will position you online as someone who knows what they are talking about and who can be trusted if someone chooses to engage your services or buy your products.
It also establishes you as a recognisable brand when people see you regularly in their newsfeed. You can go from being nowhere on their radar to being instantly noticed and recognised, but only if you’re present and updating your channels regularly.
Social Proof Helps Drive Sales
I’m sure you’ve come across the term social proof before.
It can apply to celebrities and influencers sure, but also to us mere mortals.
If you’re looking for somewhere new to try for brunch, what restaurant are you more likely to pick: the one with 159 awesome reviews from strangers on Trip Advisor or the one that 3 of your friends have recommended on Facebook? I’d hazard a guess at the latter.
How our friends and family engage with businesses online has a massive impact on where we decide to spend our money as a consumer. A Nielsen Harris Poll in the US showed that 67% of Americans are more likely to purchase a product that’s been shared on social media or email by a friend or family member. And that’s going to be the same in Australia and around the globe.
The more engagement you can drive on your social media channels, the more social proof you can leverage that can then result in actual sales for your business.
And who wouldn’t want that?
Need Help Managing Your Social Media Presence?
Convinced you need to up your social media presence for your business but don’t have the time to DIY? Get in touch with us today and we’ll take care of it for you, leaving you free to do what you do best – run your business.
Frame Social Media specialises in assisting start-ups, small to medium businesses and corporates to have a social media presence.
We take the time to understand your business and brand image before we source content, photos and articles and post daily across your social media platforms.
Our packages are priced to be as affordable as possible.
Take advantage of our 7 day obligation free trial to see if our service meets your expectations!
Founder of Frame Social Media, Clara Cassidy, is a marketing professional who enjoys learning and teaching about anything marketing, business and of course social media.